Yotpo makes Alex the first interview for every open North American go-to-market role

At a Glance

• All Alex-assisted hires from the six months leading up to the case study were still with Yotpo and performing well, according to Sabrina Puggelli
• All open North American go-to-market roles use Alex for first-round interviews
• The workflow runs inside Yotpo’s existing Greenhouse setup

Make the first recommendation easier to evaluate

At Yotpo, hiring managers ask for Alex when a role opens. The North American go-to-market team has used it across more than 40 roles, giving recruiters and managers consistent first-round interview evidence for deciding who advances.

Sabrina Puggelli, Senior Talent Acquisition Partner, leads hiring across sales, customer success, sales engineering, revenue operations, and implementation. In busy weeks, she has conducted more than 30 interviews herself. Each conversation required preparation, notes, and a recommendation, alongside the rest of the recruiting work.

The challenge extended beyond the calendar. Hiring managers often received a recruiter’s impression of the first interview, with limited common ground for comparing one promising candidate with another.

Define what a strong answer looks like

Yotpo moved first-round interviews to Alex and built the assessment around the requirements of each role. The team refined questions and scoring criteria to reflect what it wanted to see in a strong candidate, then applied that structure across North American go-to-market hiring.

That gave recruiters and hiring managers a common reference point. They could examine where a candidate’s answers met the agreed criteria and use that evidence to inform the next stage, rather than depend entirely on a summary of the interviewer’s overall impression.

Alex runs inside the team’s existing Greenhouse workflow. The team could introduce the new first round without replacing its applicant tracking system, keeping the process connected to the place where it already managed hiring.

Defining questions and scoring for each role made the selection criteria explicit. Those criteria now carry through the first-round interviews used to build the shortlist.

Turn recruiter adoption into hiring-manager demand

The clearest sign of the change came when hiring managers began requesting Alex themselves. They had become familiar with the evidence and wanted it available for their next search.

All open go-to-market roles in Sabrina’s North American remit now use Alex for the first round. That adoption gives the function a consistent starting point across teams with different hiring needs, from sales to implementation.

Hiring outcomes that support a shared standard

Sabrina describes the result for candidates and the team: “With Alex, we continue to convert the same caliber of candidate while delivering a strong interview experience.”

At the time of the case study, she described the prior six months’ Alex-assisted hiring cohort: “Every candidate we've hired through Alex in the last six months is still with Yotpo and performing well.”

Across North American go-to-market hiring, Alex now provides a consistent first-round assessment that hiring managers request when a search opens. Recruiters bring role-specific evidence into the recommendation, and managers have a shared basis for deciding which candidates should advance.